• Summary
• Exhibitors
• Visitors
• Collaterals
• Activities
• PR & Show Daily
• Opening Ceremony
• Conclusion
• Woodtech Exhibition Fact Sheet
• Woodtech Malaysia (WTM)

The Woodtech Malaysia 2002 Exhibition was held over 5 days at the MINES in Seri Kembangan.

This report serves as a guide on the event itself and is divided into various sections:
- The Fact Sheet which gives a sweeping glance of the exhibition
- Exhibitors and Visitor count, including their feedback
- Collaterals produced for the exhibition
- Activities held
- PR and Show Daily

As pictures say a thousand words, the collaterals were scanned and included in this report to give the pictorial feel without adding bulk.

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Exhibitors
The exhibitors came from 31 exhibiting countries and they brought more than 800 units of machineries to display. A breakdown by countries of the exhibitors has been included in this report.

We also sought feedback and comments from the exhibitors. Some of their comments are included here.

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Visitors
A total of 7,906 visitors were registered for the event. These visitors came not only from all over Malaysia including Sabah and Sarawak but also, from around the region. The exhibition greeted visitors from amongst others, India, Singapore, Indonesia and the Philippines.

The visitor count and data are captured and tabulated into table and chart format and attached in the following pages of this report.

We conducted random sampling of the visitors for their take on the exhibition. The visitors feedback too can be found in this report.

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Collaterals
Trade-Link Exhibition Services, the organiser of Woodtech 2002 ran promotions and advertisements in not only local major dailies but also magazines and foreign newspaper. A series of brochures, Show Update, Show Preview and promotional prints were produced and mailed out to targeted audience to rev up the visitorship. Samples of the collaterals are scanned and included in the following pages.

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Activities
A two-day conference was held concurrently on the first two days of the exhibition. Co-organised by Asian Timber, the conference was attended by participants from the timber industry.

An Exhibitor Nite was organised on the first night of the exhibition to provide some R&R for the exhibitors following the hectic setting up and successful conclusion of the first day of the exhibition. The exhibitors were enthralled by the various entertainers lined up as they tucked in on the buffet dinner.

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PR & Show Daily
During the event, a Press Room was set up with the purpose of facilitating and coordinating the PR activities and Show Daily content production for WTM2002.

The key functions of the Press Room were:

• To coordinate PR activities for WTM2002
• To ensure that the Show Daily was produced on time for each of the five days of the show
• To ensure that both members of the press and exhibitors alike, received all assistance possible to gain maximum publicity for the event
• To conduct interviews between the on-site PR team and exhibitors and association members for the Show Daily

WTM2002 received strong support from the main Chinese dailies and also other media, with the attendance and coverage by television and radio stations as well.

A total of 35 media representatives from 24 different media desks and / or organisations covered WTM2002. The press support for the opening ceremony of WTM2002 was good, more so since the following day i.e. Day 2 of WTM2002 was the announcement of the Malaysian Budget for next year.

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Opening Ceremony – The Opening Ceremony was held at Dean Cemerlang II on level 3M, which is one level up from the exhibition hall. The press turnout for the Opening Ceremony was 32 members of the press representing 21 desks. Officiated by YB Dato’ Seri Dr. Lim Keng Yiak, Minister of Primary Industries of Malaysia, the press turnout was impressive and surprising.

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Conclusion
Overall, the exhibition was 10% larger than the last event held in 1999. In terms of exhibits, there were improvement and the exhibition saw 90% of return exhibitors and 10% of new exhibitors – testifying to the credibility of the exhibition to deliver results to the exhibitors.

While the visitor count was lower than expected, the quality was definitely much better – as reflected in the visitor analysis and comments by the exhibitors who were happy despite the lower-than-expected visitorship.

The exhibition received good support all around., From the government level, the Minister of Primary Industries himself graciously officiated the Opening Ceremony of the exhibition and his pleasure with the Woodtech Malaysia 2002 team which was conveyed in his official speech, bespoke volumes.

The lead sponsor and supporting organisations expressed delight at the exhibition. The Chairman and the senior council members of the organisations were seen making rounds at the exhibition throughout the exhibition.

The media support was also tremendous with TV3 covering the event and giving it almost 1 min 40 seconds of airtime coverage.

All in all, the event was a success and paved the way well for the Wootech Malaysia 2005.

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POST EVENT REPORT
Woodtech 2002 Exhibition Fact Sheet

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POST EVENT REPORT
Woodtech Malaysia (WTM)

The Malaysian International Woodworking Machinery Timber Processing and Furniture Manufacturing Supplies Exhibition and Conference. It is also the “The Official Woodworking Machinery Show for the ASEAN region”. Presented for the 1st time in 1994 is the International Woodworking Machinery and Furniture Manufacturing Supplies Exhibition and Conference. Its inaugural showing was a roaring success. Woodtech Malaysia is now presented in Malaysia every 3 years, and is recognized as the Official ASEAN Woodworking Event by the 11 nations European Committee of Woodworking Machinery Manufacturers (EUMABOIS) and its counterparts in other continents.

*projected figures

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